The Toothfairy founders want to change this by building a branded, on-demand service that’s safer, more convenient and more affordable than the current dental surgery product. 4.5 million people in the UK put off going to the dentist each year because of work commitments. Visiting the dentist is hard to fit around work (when surgeries are open), and it can be an intimidating experience. Particularly in less well-off postcodes, dental health is often neglected. Toothfairy is on a mission to bring down the costs and increase the availability of this treatment. 70% of the UK have mis-aligned teeth, which can lead to all kinds of physical (gum disease, tooth wear and cavities) and mental wellbeing issues. However, the problem is not just an aesthetic one for an Instagram obsessed world. Teeth alignment has mostly been the purview of the wealthier demographics. Teeth alignment is an under-estimated and penetrated market.Timing is everything in investing, but all the data (search results, Toothfairy’s monthly revenue ramp, etc) is pointing towards something special for Toothfairy. We have seen tele-medicine enter the healthcare market, with some exciting early success, but Toothfairy is the first UK dental app to be health regulated and operational. Massive global market with no technology-first offering.Why does Toothfairy fit the Ada thesis and what got us excited? Toothfairy is a platform that empowers dentists to be more efficient with their time, only meeting physically with patients for some treatments, which reduces their practice cost bases.įounders Deepak (left) and Kian (right) winning more dentistry awards Patients will still visit physical dental surgeries for those treatments that require specialised, in-person equipment. Over the longer term Toothfairy’s patent-pending technologies will allow patients to receive an increasing number of dental services from the comfort of their home or workplace. Toothfairy is a dental clinic in the cloud, which has clear advantages during these challenging, locked-down times. This has significantly reduced the time and cost of teeth alignment, whilst also increasing the accuracy and safety provided. Toothfairy has developed IP that allows teeth alignment process to be delivered remotely via your phone. The team started with teeth alignment/whitening, which until now has been done slowly, expensively and (increasingly) unsafely with more DIY style solutions being offered. Toothfairy is what happens when two highly entrepreneurial and award-winning dentists decide that technology is the way to deliver high quality dentistry to more people at more affordable prices. Ada Co-led the pre-seed round, alongside Unicorn factory Seedcamp, last year. Along with our friends Slingshot Ventures in Amsterdam, we’re super excited to have lead the £3M Seed round Deepak and Kian at Toothfairy, as report yesterday in Techcrunch.
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